'Hot Ones' Launches Hot Pepper Vodka to Spice Up Summer Cocktails



Hot Ones, the massively popular First We Feast YouTube series hosted by Sean Evans, is expanding its ever-growing brand footprint with a new vodka partnership with New Amsterdam Vodka.

On Wednesday, New Amsterdam’s parent company Spirit of Gallo announced the new limited-edition, 35 percent ABV offering, Heat Check, a hot pepper-flavored vodka available nationwide starting on June 12. As an “expert in all things spice,” Evans was chosen as the perfect partner to help create Heat Check, which is described as “a blend of hot pepper flavors from deep, earthy Serrano and Fresno to the fruity, bright notes of Habanero” to add heat, depth, and complexity to any drink.

“Hot Ones is bringing the heat to fans yet again with the launch of Heat Check, a not-too-spicy, not-too-mild, but just right pepper-infused spirit in partnership with New Amsterdam Vodka,” Evans said in a press release to mark the launch. “I’m thrilled to invite spice lovers to see if they can handle the heat, from celebrating with a spicy shot, to poolside sipping on the official cocktail of summer, the Heat Check Spicy Scorched Lemonade.”

In addition to also being the perfect compliment to a Bloody Mary or martini, New Amsterdam has developed a few other Heat Check signature cocktails such as Sizzlin’ Sunrise and Cucumber Heat Wave. Although, for those brave enough, the spirit can likewise be enjoyed on its own as a shot. 

And with a suggested retail price of $10.99 for a 750mL bottle, Heat Check is also affordable enough that you can drink it all summer long. For more information about Heat Check, including where to find it, you can visit the New Amsterdam Vodka website or its Instagram page.





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